Collection: Shea Coco

We want to help grown-ups and little ones feel happy, safe, and proud of who they are. At Official True Beauty, we share safe products and helpful tips to make looking after your hair and skin fun, easy, and special — because every family deserves to feel good and shine bright!

We make gentle hair and skin products that help you and your family feel clean, confident, and cared for. Everything we create is made with love — to help grown-ups and children look after themselves in fun and healthy ways.

We celebrates all hair types, skin tones, and families. Our values are education, inclusivity, empowerment, and self-love. We create gentle routines that build confidence, support bonding, and help every child feel proud, cared for, and confident in who they are.