Collection: Butter Curls Collection
Butter Curls is your all-in-one leave-in conditioner and body lotion — light enough for daily use, rich enough to define curls, and gentle enough for babies. It melts into skin and hair with ease, leaving behind softness, shine, and a little extra calm.
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Shea Coco Butter Curls
Regular price £14.99 GBPRegular priceUnit price £6.00 / per 100g -
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Lemon Lift Trio
Regular price From £32.99 GBPRegular priceUnit price / per£36.97 GBPSave From £32.99 GBPSave Now -
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Cool Care Trio
Regular price From £32.99 GBPRegular priceUnit price / per£36.97 GBPSave From £32.99 GBPSave Now -
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Pure Touch Trio
Regular price From £32.99 GBPRegular priceUnit price / per£36.97 GBPSave From £32.99 GBPSave Now -
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Soothing Essentials Trio
Regular price From £32.99 GBPRegular priceUnit price / per£36.97 GBPSave From £32.99 GBPSave Now -
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Sensitive Curl Duo
Regular price From £24.99 GBPRegular priceUnit price / per£28.98 GBPSave From £24.99 GBPSave Now -
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Fresh Cloud Bundle
Regular price From £45.99 GBPRegular priceUnit price / per£51.96 GBPSave From £45.99 GBPSave Now -
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Cuddle Cloud Bundle
Regular price From £45.99 GBPRegular priceUnit price / per£51.96 GBPSave From £45.99 GBPSave Now -
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Nurture Cloud Bundle
Regular price From £45.99 GBPRegular priceUnit price / per£51.96 GBPSave From £45.99 GBPSave Now -
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Minty Cloud Bundle
Regular price From £45.99 GBPRegular priceUnit price / per£51.96 GBPSave From £45.99 GBPSave Now -
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Zesty Softness Duo
Regular price From £26.99 GBPRegular priceUnit price / per£29.98 GBPSave From £26.99 GBPSave Now -
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Dreamy Curl Duo
Regular price From £26.99 GBPRegular priceUnit price / per£29.98 GBPSave From £26.99 GBPSave Now
Learn More
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💛 Understanding Your Child’s Hair
Know their hair, love their care.Learn how to care for your child’s hair type — from straight to coily — with simple washing tips, gentle routines, and products safe from...
💛 Understanding Your Child’s Hair
Know their hair, love their care.Learn how to care for your child’s hair type — from straight to coily — with simple washing tips, gentle routines, and products safe from...
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🌿 Hair & Skin Through the Seasons
From sunshine to snuggles — we’ve got you.Seasonal hair and skin tips for babies, parents, and everyone in between.
🌿 Hair & Skin Through the Seasons
From sunshine to snuggles — we’ve got you.Seasonal hair and skin tips for babies, parents, and everyone in between.
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From Curls to Cradles — Why We Rebranded
From Curls to Cradles What began as a love for natural care has grown into a brand for the whole family. In 2025, we’re focused on multi-use products for hair...
From Curls to Cradles — Why We Rebranded
From Curls to Cradles What began as a love for natural care has grown into a brand for the whole family. In 2025, we’re focused on multi-use products for hair...
Our Ethos
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Vision
We want to help grown-ups and little ones feel happy, safe, and proud of who they are. At Official True Beauty, we share safe products and helpful tips to make looking after your hair and skin fun, easy, and special — because every family deserves to feel good and shine bright!
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Mission
We make gentle hair and skin products that help you and your family feel clean, confident, and cared for. Everything we create is made with love — to help grown-ups and children look after themselves in fun and healthy ways.
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Values
We celebrates all hair types, skin tones, and families. Our values are education, inclusivity, empowerment, and self-love. We create gentle routines that build confidence, support bonding, and help every child feel proud, cared for, and confident in who they are.