From Curls to Cradles — Why We Rebranded

This isn’t just a rebrand. It’s a reflection of our journey together.
At Official True Beauty, our commitment has always been to care, culture, and community. As we've grown, it became clear that our products should cater to every family member, from the tiniest newborns to their loving parents.

👩🏽🍼 From Big Sister to Foster Carer: The Heart Behind Our Shift

Being the eldest of ten siblings and a dedicated foster carer, I've experienced firsthand the importance of gentle, effective care for children of all ages. These personal experiences have shaped our brand's evolution to focus on providing multi-functional products suitable for the entire family.

✨ What’s New?

We've expanded our range with:

Multi-purpose products: Designed for both hair and skin, simplifying your care routine.

Gentle formulations: Safe for newborns, effective for adults.

Inclusive care: Suitable for all hair textures, not just curls.

Natural ingredients: Trustworthy, clean components for your family's well-being.

Our goal is to provide intentional care that's both effective and convenient.

💬 What Parents Are Saying

“ AMAZING PRODUCTS!!!! My sons have been using the Shea Butter, Vanilla and Mint. It smells divine and keeps their skin well moisturised. It has cleared their ezcema and their skin is softer too.! ”
— Charlene, Mother of 3

📚 Educational Resources

We believe in empowering parents and carers with knowledge. Our upcoming resources will include:

Guides on hair and skin care: Tips tailored for different ages and needs.

Parenting self-care advice: Strategies to help you look after yourself while caring for your little ones.

Developmental milestones: Information to support your child's growth and well-being.

Official True Beauty is more than a brand; it's a community dedicated to nurturing families with love and care.