A parent and child sharing a playful family-care moment.

Made for families, by family

Care shaped by real family routines.

Our Tiny Blends grew from founder Chayé’s wish for family care that felt easier to understand and easier to fit into everyday life.

Growing up, keeping still while different products were used for her face, hair and skin could feel overwhelming. Being diagnosed with autism and ADHD later in life helped make sense of why predictability, scent, texture and fewer steps can matter so much.

In 2020, a dramatic big chop helped inspire Shea Sweet—our first multi-use blend. Today, that same thinking shapes hair and skin care with clearer age, fragrance, texture and use information, alongside respect for different family routines.

Clear product information Multi-use family care Inclusive by design

Formerly known as Official True Beauty.

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Real families. Real moments.

Care looks different in every family

A parent caring for a child’s hair.
Care made for real family routines
Babies at bath time with family-care products nearby.
Tiny people. Thoughtful care.
A smiling child using a family-care product pump.
Care that fits the moment

Explore more when you want to

Two parts of our story have their own space

Our Journey holds the full timeline. Our ambassadors have their own profiles, care themes and stories. Here is just a short introduction to each.

Our journey

One blend. A growing community.

What began with one homemade blend in 2020 has grown through research, community, recognition and a new name.

  1. 2020One big chop and the beginning of Shea Sweet.
  2. 2025Growth, community moments and a second hair donation.
  3. TodayOur Tiny Blends continues the next chapter.
Explore our full journey