Woman holding beauty products with text about turning passion into a business with NatWest Accelerator.

Meet the Founder

I’m Chayé Hall, founder of Official True Beauty and proud NatWest Accelerator entrepreneur. I created this brand to make gentle, sensory-safe hair and skin care that truly works for the whole family – from newborns to parents. Every product is multi-purpose, inclusive, and stress-free, so you can focus on what matters most: feeling confident and cared for.

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Find Your Collection

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Our New Editions

Care routines that bring you closer. This collection features multi-use, sensory-kind products that parents and children can use together – safe, simple, and made to bond over self-care.

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A curly haired, smiling girl holding a black tub of vanilla mint shea sweet in both hands

Loved by Parents

The best Nature cream going in the UK. This Company is for everyone that wants smooth, natural, healthy looking skin from babies to adults. It is a must in everyone's household. We order this every month with the monthly subscription this Company offers... A Star all the way.🌟

- Lala's Mummy, Manchester

Shea Sweet - Shea coco

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