Collection: Curls & Coils
Celebrate every curl and coil with products made to hydrate, define, and soften. Perfect for textured hair routines across all ages — including protective styles, wash days, and daily care.
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Calm & Curl Trio
Regular price From £39.99 GBPRegular priceUnit price / per£43.97 GBPSave From £39.99 GBPSave Now -
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Mint & Melt Trio
Regular price From £39.99 GBPRegular priceUnit price / per£43.97 GBPSave From £39.99 GBPSave Now
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Fragrance-Free vs Natural Fragrances: What’s Best?
Understanding the difference between fragrance-free and natural scents can help you choose what’s safest and most soothing for your family’s skin.
Fragrance-Free vs Natural Fragrances: What’s Best?
Understanding the difference between fragrance-free and natural scents can help you choose what’s safest and most soothing for your family’s skin.
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Understanding Allergens in Children’s Products
From fragrances to preservatives, some ingredients can trigger irritation. Here’s how to spot allergens — and keep your child’s skin calm and protected.
Understanding Allergens in Children’s Products
From fragrances to preservatives, some ingredients can trigger irritation. Here’s how to spot allergens — and keep your child’s skin calm and protected.
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Why Multi-Use Products Make Life Easier for Par...
Parenting can be simpler with multi-use care. Discover how our gentle 2-in-1 formulas save time, reduce clutter, and keep your child’s skin and hair nourished with fewer steps.
Why Multi-Use Products Make Life Easier for Par...
Parenting can be simpler with multi-use care. Discover how our gentle 2-in-1 formulas save time, reduce clutter, and keep your child’s skin and hair nourished with fewer steps.
Our Ethos
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Vision
We want to help grown-ups and little ones feel happy, safe, and proud of who they are. At Official True Beauty, we share safe products and helpful tips to make looking after your hair and skin fun, easy, and special — because every family deserves to feel good and shine bright!
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Mission
We make gentle hair and skin products that help you and your family feel clean, confident, and cared for. Everything we create is made with love — to help grown-ups and children look after themselves in fun and healthy ways.
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Values
We celebrates all hair types, skin tones, and families. Our values are education, inclusivity, empowerment, and self-love. We create gentle routines that build confidence, support bonding, and help every child feel proud, cared for, and confident in who they are.