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Calm, Define, Moisturise.

Butter Curls — the 2-in-1 miracle for curls and skin.

Made for busy mornings, soft bedtime routines, and every wash day in between.

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Meet The Founder

“I started Official True Beauty to make hair and skin care feel simpler, safer, and more inclusive for every family. As a carer, founder, and hair specialist, I saw the gap – and chose to fill it with love, knowledge, and products that actually work. This brand is about more than beauty — it’s about care, confidence, and community.”

— Chayé, Founder of Official True Beauty

As seen on NatWest 🟣

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Our New Editions

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Loved by Parents

The best Nature cream going in the UK. This Company is for everyone that wants smooth, natural, healthy looking skin from babies to adults. It is a must in everyone's household. We order this every month with the monthly subscription this Company offers.... A Star all the way.🌟

- Lala's Mummy, Manchester