


Calm, Define, Moisturise.
Butter Curls — the 2-in-1 miracle for curls and skin.
Made for busy mornings, soft bedtime routines, and every wash day in between.
Find Your Cloud
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For Babies & Newborns
Our gentlest care for your littlest love. This collection includes fragrance-free and...
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Parent & Me Favourites
Care routines that bring you closer. This collection features multi-use, sensory-kind products...
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Dry & Sensitive Skin
Hydrating care for eczema-prone, dry, or reactive skin and scalps. Our nourishing,...
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Everyday Essentials
Multi-use staples for head-to-toe care. These everyday favourites are simple, effective, and...
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Calm & Sleep
Soothe the senses with bedtime-friendly products featuring lavender, chamomile and amyris. Calming...
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Curls & Coils
Celebrate every curl and coil with products made to hydrate, define, and...
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Scalp & Soothing Care
Comfort starts at the scalp. This collection targets dry, itchy, or flaky...
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Wash & Rinse Routine
Keep wash day calm, simple, and effective with our Wash & Rinse...

Meet The Founder
"I started Official True Beauty to make hair and skin care feel simpler, safer, and more inclusive for every family. As a carer, founder, and hair specialist, I saw the gap – and chose to fill it with love, knowledge, and products that actually work. This brand is about more than beauty — it’s about care, confidence, and community.”
— Chayé, Founder of Official True Beauty
Our New Editions
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Vanilla Mint Cuddle Cleanse
Regular price £7.99 GBPRegular priceUnit price / per -
Lemon Wood Butter Curls
Regular price £14.99 GBPRegular priceUnit price / per -
Shea Coco Miracle Magic
Regular price From £13.99 GBPRegular priceUnit price / per -
Lavender Chamomile Shea Sweet
Regular price From £15.99 GBPRegular priceUnit price / per
Loved by Parents
The best Nature cream going in the UK. This Company is for everyone that wants smooth, natural, healthy looking skin from babies to adults. It is a must in everyone's household. We order this every month with the monthly subscription this Company offers.... A Star all the way.🌟
- Lala's Mummy, Manchester