Thanks for stopping by! We're currently making some exciting changes behind the scenes — our website is getting a refresh to bring you brand-new products, improved experiences, and more of what your family loves.

👶🏾 Whether you're caring for newborn curls or managing sensitive skin, we've got something special on the way — and it's all natural, sensory-safe, and made with families in mind.

As a small business, we do it all – from cutting labels by hand to taking product photos, packing orders with care, and building the website ourselves.

We’re so close, but we need just a little more time to make sure everything is just right for you. The Official True Beauty website will now launch a bit later today.

Thank you for your patience and continued support – it means the world to us.

💌 First access still goes to our email subscribers, so keep an eye on your inbox

With care,

The Official True Beauty Team